Liverpool mum and founder of Autism Adventures Julie Simpson with Robin Bush, CEO of Autism Together, and Julie
Liverpool mum and founder of Autism Adventures Julie Simpson with Robin Bush, CEO of Autism Together, and Julie’s son Joe, 12, who has autism.  Simpson and Bush have joined forces on a mission to make Liverpool one of the UK’s first autism-friendly cities. They are pictured with the new ‘Liverpool Autism Champions’ emblem at Liverpool John Lennon airport.  The airport is one of many Liverpool organisations which have agreed to be part of the scheme.

On Friday 1 April (World Autism Awareness Day is Saturday 2 April) autism campaigners will unveil a ‘Liverpool Autism Champions’ emblem, to be displayed by the many organisations in the city which have made a commitment to be more autism friendly. 

Liverpool launches ambition to be one of first autism-friendly cities Liverpool Autism Champions include Everton FC, Liverpool John Lennon airport, National Museums Liverpool

Autism campaigners in Liverpool are spearheading a national movement to make the UK more autism friendly.  They want Liverpool to become one of the UK’s first autism-friendly cities.

On Friday 1 April (World Autism Awareness Day is Saturday 2 April) they will unveil a ‘Liverpool Autism Champions’ emblem, to be displayed by the many organisations in the city which have made a commitment to be more autism friendly. 

The Liverpool project is being run by Merseyside charity Autism Together and Liverpool community business Autism Adventures UK.  They say action is needed as such a significant number of people have autism – one in every hundred or around 700,000 nationally – and many are excluded from their own communities through lack of understanding.

They have already recruited a number of high profile organisations to become Liverpool Autism Champions including Everton FC, Liverpool John Lennon airport, National Museums Liverpool and the leisure and retail destination Liverpool ONE.

This regional project is backed by Connect to Autism, a Department of Health-funded scheme being rolled out nationally by the Autism Alliance, a network of 18 autism charities. The scheme aims to increase awareness and understanding of autism right across the UK.  It is also backed by the Liverpool Chamber of Commerce.

To become an Autism Champion an organisation makes a public commitment to train its staff in autism awareness. This includes how to recognise the signs that someone may have autism and how to handle challenging behaviour.  Champions are also taught about the different ways people with autism can choose to communicate.  For example, if someone is non-verbal, they may communicate via a voice app on an iPad.

Other Liverpool champions include ten council-run Lifestyles fitness centres, Mersey Travel, New Mersey shopping park, soft play centre Mattel Play and the Signature Living hotel group.

Chief executive of Autism Together, Robin Bush, said, “We’re incredibly ambitious for Liverpool. What we’re seeking to do isn’t easy and won’t happen overnight. We’re currently working with colleagues in the autism community to develop a nationwide set of criteria to define what we mean by an autism-friendly city. At the very least, we believe it should enable those with autism to confidently access community infrastructure such as shopping centres, tourist attractions and public transport.”

Founder of Autism Adventures and a driving force behind the Liverpool campaign, Julie Simpson, said, “The reason I want to do something is I want my son Joe, who is 12, to have somewhere to play, eat or shop. I have had everything said by people over the years about Joe.  Someone told me once that he needed a good smack. The only way to change people’s perception is by educating them and raising awareness of the condition.

“It’s so rewarding seeing business being open to the concept of being autism friendly. The response has been amazing. The thing that always drives me forward to do more is the thought I won’t always be here to have Joe’s back. It’s my job as his mum to do all I can to leave a world that is ready for him. My motto is that I wouldn’t change my son for the world but I will change the world for my son.”

Champions will also be encouraged to make small adjustments to their premises to improve access to those with autism:  they may advertise a quiet space, for people experiencing anxiety, or agree to clearer signage or less glaring lighting.

Chief executive of Liverpool Chamber of Commerce, Jenny Stewart, said, “Our city councillors are  working hard to make Liverpool a fair and inclusive city and we’re doing all we can to support this very worthwhile project as we are all wanting Liverpool to head in the same direction, with equal community access available to all.”

Liverpool’s Assistant Mayor and Cabinet Member responsible for Leisure, Councillor Wendy Simon, said: “This is a fantastic project and I’m delighted our Lifestyles Centres are playing a key role in Liverpool’s drive to be autism-friendly city in every aspect.

“Our fitness centres attract people from a whole host of diverse backgrounds, many with specific needs, and we want to make sure their Lifestyles experience is a positive one, encouraging them to keep active and continue to make healthy choices in life.”

Elsewhere in the UK, under the Connect to Autism scheme:

  • In the North East, library staff, leisure centre staff and doctors and health centre staff have been trained in autism awareness, as have staff at tourist attractions Digger Land and Victorian museum Beamish. Football clubs Sunderland AFC and Newcastle United have also joined the scheme.
  • In the West Midlands, Birmingham Town Hall Symphony Hall, Midlands Art Centre, and public transport company Centro have agreed to be Autism Champions.